POST CATEGORY: Profiles

8 Questions For Owner/Operator Danielle Rosellison

September 08, 2016 | TylerMarkwart

An interview with the owner/operator of Trail Blazin' Productions, recreational Cannabis producer/processor. Photo by Daniel Berman.

danielle-rosellison-lead.jpg

#1 How did you educate your family about Cannabis and its uses?

Our kids were young when we got licensed, 3 and 5, so there really wasn’t much to talk to them about. Over the years, they have seen pictures of the warehouse and “the plants we grow.” We keep all our conversations very age-appropriate and let them ask the questions. And we never lie to them. Kids are smart; just give them the real answer and let them process it. 

They are, however, very acutely aware that they have to be 21 to come into the warehouse, which is one of my biggest headaches. By not allowing our children into our workplace, it’s a major hurdle to our family. The powers that be think they are protecting our children by not allowing them into our facility, but it’s just the opposite. But that’s a fight that isn’t going to be won any time soon.

#2 What steps need to be taken to normalize responsible Cannabis use?

We need to create a legal place to consume Cannabis outside of a private residence. Cannabis consumers, including tourists and patients, want to respect the wishes of non-users, but without consumption opportunities, they have no alternative. Giving people a place to go will help normalize the industry.

#3 What kind of production methods do you use at Trail Blazin’ Productions?

We are most well-known for being a 100 percent LED facility. While being a scary choice back in 2014 — since LEDs were so new to the Cannabis industry and substantially more expensive — we knew that it was the right choice with our morals and values. It’s imperative that we make business decisions that are in line with environmental sustainability and social responsibility. 

We also made the decision in the beginning to be a pesticide-free facility. It was more expensive, as we had to construct several small rooms instead of just having one huge room, but we at Trail Blazin’ believe that many chemicals we put into the environment and our bodies have adverse effects and we want to keep things as holistic as possible. Again, we need to be able to sleep at night. So we use a combination of beneficial insects, routine and the utmost cleanliness to reduce unwanted pests.

Finally, we use a coco-based soilless medium because we believe it helps the product taste better and we hand trim all our product to help increase local jobs in our community.

danielle-rosellison-quote-1b.jpg

#4 Where do you see the future of Cannabis heading in the next 5-10 years?

We’re all in, so the only thing I can say is that I believe, unequivocally, it will become federally legal. The pendulum has already swung; it’s just a matter of time. 

If you read about the end to alcohol prohibition, you’ll learn it took them about 10 years to normalize the industry and flush out most of the black market. Legal alcohol businesses couldn’t open bank accounts in the beginning. Sound familiar? 

#5 How can the average consumer help shape the future of retail Cannabis?

You need to support good growers. You have so much power by choosing what to buy. Do the research. Ask for the list of pesticides in the products you’re purchasing. Every grower has to give the retailer a complete list of pesticides used and the retailer, in turn, needs to provide it to the consumer when asked.

Next, vote. This is a big election year and it’s imperative you vote for candidates that support the industry. If you don’t know who they are, ask The Cannabis Alliance and we will help you learn.

Finally, we must stand united. I know there are lots of disgruntled patients. I know there are lots of pissed-off medical growers. I know there are many desperate 502 business owners, but the Cannabis industry and consumers must stand together. We are not out of the woods yet, and lots of people would like to see this great social experiment fail. It’s imperative that we stand united.

#6 With the extensive amount of overregulation currently in the Cannabis industry, what could be changed to make business easier?

On a local level, the main issue we’re facing is that we need the state to define Cannabis as an agricultural product. Washington is an agriculture state who supports their farmers. Cannabis farmers aren’t looking for agriculture tax breaks, they are looking for consistency across regulatory bodies concerning zoning and codes so they can hope to survive as small businesses as the initiative intended.

On a national level, IRC 280e is a big deal. Basically, we’re not allowed to write off many things that a normal business can write off and it affects the health of our businesses and the pocketbook of the consumer. We’re not asking to be treated special, just to be treated like other “normal” businesses.

#7 Currently, Trail Blazin’ Productions is a recreational Cannabis-only producer; what have been the major roadblocks for you trying to produce medical Cannabis under the new state regulations?

The biggest issue is that you have to declare your canopy as medical, and then if you fail any test, you have to destroy the entire crop. There are so many external factors that could lead to a failed test. What if you’re down wind from an apple farm that sprays pesticides and they get onto your crop? What if the bud I randomly sample was touching the wall and the cleaner for the wall fails a test? What if we use nutrients that didn’t label certain ingredients? What if we get a false positive from the lab? All of these are very real scenarios that could cause product to fail. And most growers can’t afford to destroy a crop.

When you add the cost of that risk plus increased testing, patients would see a 25-45 percent increase to our prices for exactly the same product we produce now. So, what we at Trail Blazin’ have done is post all of our terpene profiles, pesticide results and potency analysis on our website (trailblazin.net). We hope that our transparency helps people feel comfortable about choosing our products and avoids gauging sick patients.

#8 What advice can you give to young women who are looking to enter the Cannabis industry?

I’d give them the same advice I’d give to a man: the Cannabis industry is evolving; innovate, innovate, innovate. This is not 15 plants in your basement. This is not the time to say, “this is how I’ve always done it so this is the way I’m going to continue to do it.”

This industry is moving fast. The time is now to put your best foot forward, to play the game, to look and act professional, to surround yourself with people smarter than you in designated areas and to hold true to your morals and values. We have this very short window to infiltrate corporate America with our Cannabis community values, and you need to come armed with your A-game!

We thought you might also like..

from the gallery