POST CATEGORY: Highly Likely

George Zimmer: A Very Well-Dressed Cannabis Advocate

April 01, 2017 | WES ABNEY

Highly Likely: Highlighting amazing Cannabis pioneers who helped pave the way to greater herbal acceptance.


george-zimmer-quote.jpg“You’re going to like the way you look, I guarantee it…” 

With that simple slogan, George Zimmer changed the way men shopped for suits and business attire in the United States. Through his Men’s Wearhouse company, Zimmer became one of the most recognizable businessmen in America during the go-go 90s and remained that way into the 2000s. 

Successful Cannabis advocates in the public eye often avoid admitting to consuming on a regular basis, instead opting for being ‘supporters’ of legalization. Zimmer, however, is the real deal – he admits to still consuming the plant at age 68. He credits Cannabis with weaning himself off of alcohol, saying that he hasn’t had a drink in more than 35 years.

“The fact is, and I mean the scientific fact, [Cannabis] is less toxic and dangerous than cigarettes and alcohol, which are the main drugs in the United States,” Zimmer told Business Insider magazine earlier this year.  

“I’m just following a kind of lifetime passion of mine to help correct this myth,” Zimmer said, a Cannabis user since the 1970s.

Ahead of his keynote speech at the Cannabis Collaborative Conference in Portland in February, Zimmer told bizJournals that “In the emerging marijuana industry, we have a chance to make a clear statement about stakeholder capitalism. And by stakeholder capitalism, I mean that we move beyond simply focusing on what’s good for the owners of the business, but also encompass employees, customers, communities, even vendors to the company. We have a chance to say that it’s not just the results, but how they’re obtained that matter. When I was at Men’s Wearhouse, I would not make decisions in which the only beneficiaries were the shareholders.”

In 2013 he was unceremoniously fired as executive director of his own company by its board of directors, cited as a total breakdown in communication by the board and as a disagreement on business practice by Zimmer. When asked about whether Cannabis helped him through the process of being ousted from his own successful company, Zimmer said, “I refer to [marijuana] as harm reduction. So the way Cannabis helps is, when you lose your job, you don’t go on a two-week bender.”

Not one to stay out of the game for long, Zimmer has now launched Generation Tux, a high-end tuxedo rental company. In addition to this, he’s also worked diligently toward mainstreaming Cannabis usage, speaking at conferences around the country.

Since he doesn’t fit the stereotype of the average Cannabis user, Zimmer is helping to mainstream a fact that many of us already are aware of: there’s no such thing as a “lazy stoner.”

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